Business English
An ESL / EFL Online Gap-Fill Quiz on Benetton






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Benetton is a known fashion brand based in Italy. It was in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it on. Continuing with this theme, the company itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and 150,000 items of clothing. Its website says it is “a group with a strong Italian character whose style, quality and are clearly seen in its .” Benetton is famous for its clever advertising . The company name was put on a series of shocking photographs, such as two horses mating or a bloodied newborn baby. The shock worked to greatly increase market and profits.



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