A Gap Fill on Avon

Avon is the world’s largest cosmetics and company. It’s also one of the oldest. It was in New York in 1886 by a door-to-door book salesman David H. McConnell who gave away perfume to encourage . The perfume became more popular than the books so he the California Perfume Company. Since then it has become a corporation, employing over 40,000 people in 140-plus countries across the globe, and has sales in of $10 billion. The company uses a mix of sales , relying on door-to-door selling, catalogues and retail stores. Traditionally, the ‘Avon lady’ would come to customers’ doors. The company is quickly into China and Russia and has also targeted the market for male cosmetics.