A Gap Fill on Heineken

Heineken is one of the world’s most popular of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a to introduce a ‘beer ’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to remain one of the world’s leading and corporate brands for more than 130 years. It confronts directly the in many of our markets to deliver organic profit , but also on building the long-term future of our and business.” Heineken is one of the world’s leading brewers in terms of sales and profitability. Its brands are Heineken and Amstel, but it also owns more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.