A Gap Fill on Nike

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A GAP FILL ON NIKE

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Nike is one of the world’s sportswear and equipment manufacturers. It leads the world in of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of . It is famous for its , “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first was a soccer shoe called Nike. A major in Nike’s success is its sponsorship of top sports stars. Tennis ace Ilie Nastase was the first. Subsequent with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s success. Nike has had to defend itself against criticism that its are made by children and workers paid below the legal wage in sweatshops.

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