A Gap Fill on Ryanair

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A GAP FILL ON RYANAIR

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Ryanair was in 1985. In 1991, Michael O'Leary was tasked increasing its profitability. He quickly implemented aircraft turn-around, a "no frills" approach to economy class and no class. In 2000 the airline its online booking system. Passenger numbers and have grown by up to 25% a year since then. Ryanair carried fewer than 700,000 passengers in the 1980s but had 72 million customers in 2010. It also flies to 150 destinations. Twenty per cent of its revenue from optional extras - i.e. from sources other than tickets. A leading consumer magazine said the airline was the " offender" for charging for optional extras. Ryanair this allows passengers who do not require these services to for the lowest possible price, thus giving customers the to choose what they pay for.

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