Click here for the PDF handout or try the online quiz, reading, listening, and activities on grammar, spelling and vocabulary for this lesson on Burger King. Click on the links below or see the activities below this article:
READ
Burger King is a global chain of hamburger and fast food restaurants. It was founded in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since grown to 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains. Burger King also has a strong presence at U.S. Army and U.S. Air Force bases worldwide. The company’s most famous product is the Whopper – a quarter pound hamburger introduced in 1957. The burger became famous enough for advertising execs to start the "Home of the Whopper" slogan. The company says it is strong on corporate responsibility. Its website says: “We are committed to diversity and inclusion, food safety and animal welfare, sensitivity towards the environment and a spectrum of civic and charitable initiatives.”
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WORKSHEET ACTIVITIES
WARM-UPS
1. BRAINSTORM: Write all the words you can think of about Burger King on the board or on a piece of paper. Talk about these words with your partner(s).
2. BURGER KING MORNING: Each student pretends to be an employee of Burger King. They walk around the class and talk about the company and their job.
3. RUMOURS:Each student writes down a pretend rumour about Burger King. They then walk around the class and talk to other students about their rumour.
4. GOOD AND BAD:Brainstorm good and bad things about Burger King and write them on the board. Students talk about these in pairs.
5. TRUE OR FALSE:Students find out several facts about Burger King. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.
6. FACTS:In groups, students write down as many facts as they can about Burger King. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.
LISTENING / READING GAP FILL
Burger King __________________ hamburger and fast food restaurants. It was founded in 1955 by David Edgerton and James McLamore in Miami, Florida. It __________________ 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains. Burger King ____________________ presence at U.S. Army and ____________________ bases worldwide. The company’s most famous product is the Whopper – a quarter pound hamburger introduced in 1957. The burger __________________ for advertising ____________________ "Home of the Whopper" slogan. The company ____________________ corporate responsibility. Its website says: “We are committed to _____________________, food safety and animal welfare, sensitivity towards the environment and a __________________ and charitable initiatives.”
CORRECT THE SPELLING
Burger King is a labolg chain of hamburger and fast food restaurants. It was ouddefn in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since gnrwo to 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains. Burger King also has a strong esnrpece at U.S. Army and U.S. Air Force bases worldwide. The company’s most famous rutcodp is the Whopper – a quarter pound hamburger introduced in 1957. The burger became famous enough for advertising sxcee to start the "Home of the Whopper" slogan. The company says it is strong on otpocrear responsibility. Its website says: “We are committed to reytviisd and inclusion, food safety and animal rlfewea, sensitivity towards the environment and a spectrum of civic and charitable settniiiaiv.”
UNJUMBLE THE WORDS
Burger King is fast and hamburger of chain global a food restaurants. It was founded in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since restaurants in over grown to 12,000 70 countries and is now biggest chains of world’s restaurant one the. Burger King also presence at U S . Army and has a strong U.S. Air Force bases worldwide. The company’s most famous product is the Whopper – a quarter pound hamburger introduced in 1957. burger enough became The famous for advertising execs to start the "Home of the Whopper" slogan. says company The corporate on strong is it responsibility. Its We website are says committed : to “ diversity and inclusion, food safety and animal welfare, sensitivity environment a of the and spectrum towards civic and charitable initiatives.”
burger king is a global chain of hamburger and fast food restaurants it was founded in 1955 by david edgerton and james mclamore in miami florida it has since grown to 12000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains burger king also has a strong presence at us army and us air force bases worldwide the company’s most famous product is the whopper – a quarter pound hamburger introduced in 1957 the burger became famous enough for advertising execs to start the "home of the whopper" slogan the company says it is strong on corporate responsibility its website says “we are committed to diversity and inclusion food safety and animal welfare sensitivity towards the environment and a spectrum of civic and charitable initiatives”
CHOOSE THE CORRECT TENSE
Burger King .......... (be) a global chain of hamburger and fast food restaurants. It was .......... (found) in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since .......... (grow) to 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains. Burger King also .......... (have) a strong presence at U.S. Army and U.S. Air Force bases worldwide. The company’s most famous product .......... (be) the Whopper – a quarter pound hamburger introduced in 1957. The burger .......... (become) famous enough for advertising execs to start the "Home of the Whopper" slogan. The company .......... (say) it is strong on corporate responsibility. Its website says: “We are .......... (commit) to diversity and inclusion, food safety and animal welfare, sensitivity towards the environment and a spectrum of civic and charitable initiatives.”
Burger King is a global ____________ of hamburger and fast food restaurants. It was founded in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since ____________ to 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant ____________. Burger King also has a strong ____________ at U.S. Army and U.S. Air Force bases worldwide. The company’s most famous ____________ is the Whopper – a quarter pound hamburger introduced in 1957. The burger became famous enough for advertising ____________ to start the "Home of the Whopper" ____________. The company says it is strong on corporate responsibility. Its website says: “We are committed to ____________ and inclusion, food safety and animal welfare, sensitivity ____________ the environment and a spectrum of civic and ____________ initiatives.”
diversity
presence
execs
grown
towards
charitable
chain
slogan
chains
product
PROJECT BURGER KING
Part 1. Your mission is to increase the profits and sales of Burger King. Complete this table with your project partner(s):
Main products
How to improve them
A brand new ‘killer’ product
How Burger King is better than the competition
How to beat the competition
Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:
Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.
BURGER KING – ROLE PLAY 1
Role A – Burger King CEO
You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.
Role B – Burger King worker
You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.
Role C – Burger King customer
You are a customer of Burger King. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.
Role D – A journalist
You keep hearing bad things about Burger King. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.
BURGER KING – ROLE PLAY 2
Role A – Burger King New Products Director
You have created a new product for Burger King. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Burger King.
Role B – Burger King Marketing Director
You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.
Role C – Burger King Market Researcher
You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.
Role D – Burger King Shareholder
You know a lot about Burger King’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.
Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.
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HOMEWORK
1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.
2. INTERNET INFO: Search the Internet and find more information about Burger King. Talk about what you discover with your partner(s) in the next lesson.
3. MAGAZINE ARTICLE:Write a magazine article about Burger King. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
4. BURGER KING POSTERMake a poster about Burger King. Make sure you sell the company to the public. Show it to your classmates in the next lesson. Give each other feedback on your posters.
5. MY BURGER KING LESSON:Make your own English lesson on Burger King. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.
6. ONLINE SHARING:Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Burger King. Share your findings with the class.
ANSWERS
Check your answers in the article at the top of this page.
