A Gap Fill on Duracell

Duracell is perhaps the world’s best known of batteries. The brand is owned by the multinational Proctor and Gamble. Duracell was founded by scientist Samuel Ruben and Philip Rogers Mallory. They an alkaline technology in the 1970s to the need for more dangerous mercury batteries. Duracell was introduced in 1974. It is a combination of the words ‘durable’ and ‘cell’. They the batteries as being the world’s longest . The company website says: “As a , we realized that there were (and still are) many uses for batteries. And as technology , the uses for batteries only increased. We quickly became the world's leading of high-performance alkaline batteries.”