A Lesson on Adidas

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THE LESSON ON ADIDAS

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Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success - “Impossible is Nothing”.

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    WORKSHEET ACTIVITIES

    WARM-UPS

    1. BRAINSTORM: Write all the words you can think of about Adidas on the board or on a piece of paper. Talk about these words with your partner(s).

    2. ADIDAS MORNING: Each student pretends to be an employee of Adidas. They walk around the class and talk about the company and their job.

    3. RUMOURS: Each student writes down a pretend rumour about Adidas. They then walk around the class and talk to other students about their rumour.

    4. GOOD AND BAD: Brainstorm good and bad things about Adidas and write them on the board. Students talk about these in pairs.

    5. TRUE OR FALSE: Students find out several facts about Adidas. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

    6. FACTS: In groups, students write down as many facts as they can about Adidas. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

    LISTENING / READING GAP FILL

    Adidas is one of the world’s ___________________. It is based in Germany and includes other brands like Reebok in its group. The three parallel ___________________ logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas ___________________ sporting goods for decades. They create a very ___________________ among consumers. Many people wear Adidas clothes and shoes as ___________________. The company also manufactures other products such as bags, glasses and watches. Adidas ___________________ sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. ___________________ slogan perhaps _____________________ success - “Impossible is Nothing”.

    CORRECT THE SPELLING

    Adidas is one of the world’s top sporting bdrnas. It is based in Germany and includes other brands like Reebok in its group. The three llaerlap bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided aiqluty sporting goods for seacdde. They create a very strong brand lyoyalt among consumers. Many people wear Adidas clothes and shoes as a fashion ntemttsea. The company also manufactures other products such as bags, glasses and watches. Adidas is ivleyha into sponsoring sports stars and teams. It is involved in sponsorship asled with the top soccer, rugby and cricket teams all over the world. Its rrcteun marketing soalng perhaps sums up the company’s success - “Impossible is Nothing”.

    UNJUMBLE THE WORDS

    Adidas is sporting one the top brands of world’s. It is based in Germany and includes other brands like Reebok in its group. The that parallel form bars three its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas goods sporting quality provided has for decades. They create strong very a among loyalty brand consumers. people Many and clothes Adidas wear shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas heavily is stars sports sponsoring into and teams. It in involved is with deals sponsorship the top soccer, rugby and cricket teams all over the world. Its current the up sums perhaps slogan marketing company’s success - “Impossible is Nothing”.

    INSERT THE VOWELS

    _d_d_s _s _n_ _f th_ w_rld’s t_p sp_rt_ng br_nds. _t _s b_s_d _n G_rm_ny _nd _ncl_d_s _th_r br_nds l_k_ R__b_k _n _ts gr__p. Th_ thr__ p_r_ll_l b_rs th_t f_rm _ts l_g_ _s kn_wn w_rldw_d_. Th_ c_mp_ny b__ght th_s_ “Thr__ Str_p_s” fr_m _ F_nn_sh sp_rts c_mp_ny _n th_ 1950s. _d_d_s h_s pr_v_d_d q__l_ty sp_rt_ng g__ds f_r d_c_d_s. Th_y cr__t_ _ v_ry str_ng br_nd l_y_lty _m_ng c_ns_m_rs. M_ny p__pl_ w__r _d_d_s cl_th_s _nd sh__s _s _ f_sh__n st_t_m_nt. Th_ c_mp_ny _ls_ m_n_f_ct_r_s _th_r pr_d_cts s_ch _s b_gs, gl_ss_s _nd w_tch_s. _d_d_s _s h__v_ly _nt_ sp_ns_r_ng sp_rts st_rs _nd t__ms. _t _s _nv_lv_d _n sp_ns_rsh_p d__ls w_th th_ t_p s_cc_r, r_gby _nd cr_ck_t t__ms _ll _v_r th_ w_rld. _ts c_rr_nt m_rk_t_ng sl_g_n p_rh_ps s_ms _p th_ c_mp_ny’s s_cc_ss - “_mp_ss_bl_ _s N_th_ng”.

    PUNCTUATE THE TEXT AND ADD CAPITALS

    adidas is one of the world’s top sporting brands it is based in germany and includes other brands like reebok in its group the three parallel bars that form its logo is known worldwide the company bought these “three stripes” from a finnish sports company in the 1950s adidas has provided quality sporting goods for decades they create a very strong brand loyalty among consumers many people wear adidas clothes and shoes as a fashion statement the company also manufactures other products such as bags glasses and watches adidas is heavily into sponsoring sports stars and teams it is involved in sponsorship deals with the top soccer rugby and cricket teams all over the world its current marketing slogan perhaps sums up the company’s success - “impossible is nothing”

    CHOOSE THE CORRECT TENSE

    Adidas .......... (be) one of the world’s top sporting brands. It is based in Germany and .......... (include) other brands like Reebok in its group. The three parallel bars that .......... (form) its logo is known worldwide. The company .......... (buy) these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has .......... (provide) quality sporting goods for decades. They .......... (create) a very strong brand loyalty among consumers. Many people .......... (wear) Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas .......... (be) heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps .......... (sum) up the company’s success - “Impossible is Nothing”.

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    REWRITE WITH SPACES

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    posuerecubiliaCurae;Aliquamleoorci,pretiumquisfaucibuseget,cursuse
    umetus.Vestibulumhendreritutmetusavestibulum.Sednecmassaidmas
    saefficiturvarius.Aliquameratvolutpat.Vestibulumeufermentumneque,
    necpellentesquemi.Aeneanmalesuadaloremidorcitristique,acposueree
    nimporttitor.Morbiconvallismetusinjustomollis,egetsollicitudinnisitem
    por.Donectinciduntornarecommodo.Sednonipsumasapienaliquamcon
    sequatututnisi.Phasellusvelitnisl,vehiculaaelementumnec,placeratanih.

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    CHOOSE THE CORRECT WORD

    Adidas is one of the world’s top sporting brands. It is ____________ in Germany and includes other brands like Reebok in its group. The three ____________ bars that form its logo is known worldwide. The company ____________ these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided ____________ sporting goods for decades. They create a very strong brand ____________ among consumers. Many people wear Adidas clothes and shoes as a fashion ____________. The company also manufactures other ____________ such as bags, glasses and watches. Adidas is ____________ into sponsoring sports stars and teams. It is involved in sponsorship deals with the top ____________, rugby and cricket teams all over the world. Its current marketing slogan perhaps ____________ up the company’s success - “Impossible is Nothing”.

     

     

    bought
    products
    heavily
    parallel
    loyalty
    soccer
    statement
    based
    sums
    quality

    PROJECT XXXXX

    Part 1. Your mission is to increase the profits and sales of Adidas. Complete this  table with your project partner(s):

    Main products

     

     

     

    How to improve them

     

     

     

    A brand new ‘killer’ product

     

    How Adidas is better than the competition

     

    How to beat the competition

     

    Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

    Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

    ADIDAS – ROLE PLAY 1

    Role  A – Adidas CEO

    You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

    Role  B – Adidas worker

    You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

    Role  C – Adidas customer

    You are a customer of Adidas. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

    Role  D – A journalist

    You keep hearing bad things about Adidas. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

    ADIDAS – ROLE PLAY 2

    Role  A – Adidas New Products Director

    You have created a new product for Adidas. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Adidas.

    Role  B – Adidas Marketing Director

    You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

    Role  C – Adidas Market Researcher

    You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

    Role  D – Adidas Shareholder

    You know a lot about Adidas’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

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    JOB INTERVIEW ROLE PLAY

    INTERVIEWER  (Write the questions you want to ask the candidate.)

    1.

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    2.

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    3.

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    4.

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    6.

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    INTERVIEWEE  (Write questions you want to ask the interviewer.)

    1.

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    DISCUSSION (Write your own questions)

    STUDENT A’s QUESTIONS (Do not show these to student B)

    1.

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    STUDENT B’s QUESTIONS (Do not show these to student A)

    1.

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    6.

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    ADIDAS SURVEY

    Write five GOOD questions about Adidas in the table. Do this in pairs. Each student must write the questions on his / her own paper.

    When you have finished, interview other students. Write down their answers.

     

    STUDENT 1

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    STUDENT 2

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    STUDENT 3

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    Q.1.

     

     

     

     

    Q.2.

     

     

     

     

    Q.3.

     

     

     

     

    Q.4.

     

     

     

     

    Q.5.

     

     

     

     

    WRITING 1 – SPEED WRITING

    Write anything about Adidas for 10 minutes. Show your partner your paper. Correct each other’s work.

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    WRITING 2 – LETTER OF COMPLAINT

    Write a letter to Adidas. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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    WRITING 3 – LETTER OF APOLOGY

    Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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    HOMEWORK

    1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

    2. INTERNET INFO: Search the Internet and find more information about Adidas. Talk about what you discover with your partner(s) in the next lesson.

    3. MAGAZINE ARTICLE: Write a magazine article about Adidas. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

    4. ADIDAS POSTER Make a poster about Adidas. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

    5. MY ADIDAS LESSON: Make your own English lesson on Adidas. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

    6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on Adidas. Share your findings with the class.

    ANSWERS

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