A Lesson on Blackberry

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THE LESSON ON BLACKBERRY

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BlackBerry is one of the world’s leading smart phone and e-mail devices. It currently enjoys a 20% market share of mobile phone sales, but that is under pressure from Apple’s iPhone and similar phones. The BlackBerry is developed by the Canadian IT company RIM (Research In Motion). It started out life in 1999 as a pager but quickly developed into a more communicative tool that exploited Internet capabilities. It soon grew to be the number one choice for business people in the USA. Barack Obama famously was rarely unattached to his device during the 2008 presidential campaign. Today, more than 40 million Blackberries a year are shipped worldwide. The addictive nature of the device means it has picked up the nickname “CrackBerry”, a term borrowed from “crack” cocaine.

ONLINE QUIZZES

  • Fill-in-the-blank

  • Matching

  • Hangman

  • Flash cards

  • Text jumble

  • Missing words

  • No letters

  • Crossword

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    WORKSHEET ACTIVITIES

    WARM-UPS

    1. BRAINSTORM: Write all the words you can think of about Blackberry on the board or on a piece of paper. Talk about these words with your partner(s).

    2. BLACKBERRY MORNING: Each student pretends to be an employee of Blackberry. They walk around the class and talk about the company and their job.

    3. RUMOURS: Each student writes down a pretend rumour about Blackberry. They then walk around the class and talk to other students about their rumour.

    4. GOOD AND BAD: Brainstorm good and bad things about Blackberry and write them on the board. Students talk about these in pairs.

    5. TRUE OR FALSE: Students find out several facts about Blackberry. They write these down and add the same number of things about the company that are false. Students test each other on which of their points are true or false.

    6. FACTS: In groups, students write down as many facts as they can about Blackberry. The winner is the group with the most facts. Teacher may wish to have groups share their facts to make sure they are real.

    LISTENING / READING GAP FILL

    BlackBerry ____________________ leading smart phone and e-mail devices. It currently enjoys a 20% market share of mobile phone sales, but ____________________ from Apple’s iPhone and similar phones. The BlackBerry is developed by the Canadian IT company RIM (Research In Motion). ____________________ 1999 as a pager but quickly ____________________ communicative tool that exploited Internet capabilities. ____________________ number one choice for business people in the USA. Barack Obama famously ____________________ to his device during the 2008 presidential campaign. Today, more than 40 million Blackberries ____________________ worldwide. The addictive nature of the ____________________ picked up the nickname “CrackBerry”, a term borrowed from “crack” cocaine.

    CORRECT THE SPELLING

    BlackBerry is one of the world’s aeldign smart phone and e-mail devices. It currently enjoys a 20% market share of mobile phone sales, but that is under erprseus from Apple’s iPhone and similar phones. The BlackBerry is oeepdlved by the Canadian IT company RIM (Research In Motion). It started out life in 1999 as a pager but quickly developed into a more communicative tool that edoexitpl Internet btpaliecsiai. It soon grew to be the number one choice for business people in the USA. Barack Obama asflmoyu was rarely unattached to his diveec during the 2008 presidential campaign. Today, more than 40 million Blackberries a year are ehipspd worldwide. The addictive nature of the device means it has picked up the aknmncei “CrackBerry”, a term wbreordo from “crack” cocaine.

    UNJUMBLE THE WORDS

    BlackBerry leading world’s the of one is phone smart and e-mail devices. It currently enjoys a 20% market share of mobile that but , sales phone pressure under is from Apple’s iPhone and similar phones. The BlackBerry is company IT Canadian the by developed RIM (Research In Motion). It life out started pager a as 1999 in but quickly developed into a more communicative tool that exploited Internet capabilities. soon It one number the be to grew choice for business people in the USA. Barack Obama unattached rarely was famously his to device during the 2008 presidential campaign. Today, more than 40 million worldwide shipped are year a Blackberries. The addictive nature of it means device the the up picked has nickname “CrackBerry”, a term borrowed from “crack” cocaine.

    INSERT THE VOWELS

    Bl_ckB_rry _s _n_ _f th_ w_rld’s l__d_ng sm_rt ph_n_ _nd _-m__l d_v_c_s. _t c_rr_ntly _nj_ys _ 20% m_rk_t sh_r_ _f m_b_l_ ph_n_ s_l_s, b_t th_t _s _nd_r pr_ss_r_ fr_m _ppl_’s _Ph_n_ _nd s_m_l_r ph_n_s. Th_ Bl_ckB_rry _s d_v_l_p_d by th_ C_n_d__n _T c_mp_ny R_M (R_s__rch _n M_t__n). _t st_rt_d __t l_f_ _n 1999 _s _ p_g_r b_t q__ckly d_v_l_p_d _nt_ _ m_r_ c_mm_n_c_t_v_ t__l th_t _xpl__t_d _nt_rn_t c_p_b_l_t__s. _t s__n gr_w t_ b_ th_ n_mb_r _n_ ch__c_ f_r b_s_n_ss p__pl_ _n th_ _S_. B_r_ck _b_m_ f_m__sly w_s r_r_ly _n_tt_ch_d t_ h_s d_v_c_ d_r_ng th_ 2008 pr_s_d_nt__l c_mp__gn. T_d_y, m_r_ th_n 40 m_ll__n Bl_ckb_rr__s _ y__r _r_ sh_pp_d w_rldw_d_. Th_ _dd_ct_v_ n_t_r_ _f th_ d_v_c_ m__ns _t h_s p_ck_d _p th_ n_ckn_m_ “Cr_ckB_rry”, _ t_rm b_rr_w_d fr_m “cr_ck” c_c__n_.

    PUNCTUATE THE TEXT AND ADD CAPITALS

    blackberry is one of the world’s leading smart phone and e-mail devices it currently enjoys a 20% market share of mobile phone sales but that is under pressure from apple’s iphone and similar phones the blackberry is developed by the canadian it company rim (research in motion) it started out life in 1999 as a pager but quickly developed into a more communicative tool that exploited internet capabilities it soon grew to be the number one choice for business people in the usa barack obama famously was rarely unattached to his device during the 2008 presidential campaign today more than 40 million blackberries a year are shipped worldwide the addictive nature of the device means it has picked up the nickname “crackberry” a term borrowed from “crack” cocaine

    CHOOSE THE CORRECT TENSE

    BlackBerry .......... (be) one of the world’s leading smart phone and e-mail devices. It currently .......... (enjoy) a 20% market share of mobile phone sales, but that is under pressure from Apple’s iPhone and similar phones. The BlackBerry is .......... (develop) by the Canadian IT company RIM (Research In Motion). It .......... (start) out life in 1999 as a pager but quickly .......... (develop) into a more communicative tool that exploited Internet capabilities. It soon .......... (grow) to be the number one choice for business people in the USA. Barack Obama famously was rarely .......... (unattach) to his device during the 2008 presidential campaign. Today, more than 40 million Blackberries a year are .......... (ship) worldwide. The addictive nature of the device .......... (mean) it has picked up the nickname “CrackBerry”, a term .......... (borrow) from “crack” cocaine.

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    REWRITE WITH SPACES

    BlackBerryisoneoftheworld’sleadingsmartphoneande-maildevices.Itcurrentlyenjoysa20%marketshareofmobilephonesales,butthatisunderpressurefrom
    Apple’siPhoneandsimilarphones.TheBlackBerryisdevelopedbytheCanadianITcompanyRIM(Research
    InMotion).Itstartedoutlifein1999asapagerbutquicklydevelopedintoamorecommunicativetoolthat
    exploitedInternetcapabilities.ItsoongrewtobethenumberonechoiceforbusinesspeopleintheUSA.Barack
    Obamafamouslywasrarelyunattachedtohisdeviceduringthe2008presidentialcampaign.Today,more
    than40millionBlackberriesayearareshippedworldwide.Theaddictivenatureofthedevicemeansithas
    pickedupthenickname“CrackBerry”,atermborrowedfrom“crack”cocaine.

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    CHOOSE THE CORRECT WORD

    BlackBerry is one of the world’s leading ____________ phone and e-mail ____________. It currently enjoys a 20% market share of mobile phone sales, but that is under ____________ from Apple’s iPhone and similar phones. The BlackBerry is developed by the Canadian IT company RIM (Research In Motion). It started out ____________ in 1999 as a pager but quickly developed into a more communicative ____________ that exploited Internet capabilities. It soon grew to be the number one ____________ for business people in the USA. Barack Obama famously was ____________ unattached to his device during the 2008 presidential campaign. Today, more than 40 million Blackberries a year are ____________ worldwide. The addictive ____________ of the device means it has picked up the nickname “CrackBerry”, a term ____________ from “crack” cocaine.

     

     

    life
    rarely
    tool
    shipped
    devices
    borrowed
    smart
    nature
    pressure
    choice

    PROJECT BLACKBERRY

    Part 1. Your mission is to increase the profits and sales of Blackberry. Complete this  table with your project partner(s):

    Main products

     

     

     

    How to improve them

     

     

     

    A brand new ‘killer’ product

     

    How Blackberry is better than the competition

     

    How to beat the competition

     

    Part 2. Change partners and look at their project. Suggest improvements. Ask for advice on your project:

    Part 3. Make a presentation on your project. Give it to the class. Vote the best projects.

    BLACKBERRY – ROLE PLAY 1

    Role  A – Blackberry CEO

    You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.

    Role  B – Blackberry worker

    You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.

    Role  C – Blackberry customer

    You are a customer of Blackberry. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.

    Role  D – A journalist

    You keep hearing bad things about Blackberry. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.

    BLACKBERRY – ROLE PLAY 2

    Role  A – Blackberry New Products Director

    You have created a new product for Blackberry. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Blackberry.

    Role  B – Blackberry Marketing Director

    You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

    Role  C – Blackberry Market Researcher

    You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

    Role  D – Blackberry Shareholder

    You know a lot about Blackberry’s new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.

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    JOB INTERVIEW ROLE PLAY

    INTERVIEWER  (Write the questions you want to ask the candidate.)

    1.

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    2.

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    3.

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    INTERVIEWEE  (Write questions you want to ask the interviewer.)

    1.

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    DISCUSSION (Write your own questions)

    STUDENT A’s QUESTIONS (Do not show these to student B)

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    STUDENT B’s QUESTIONS (Do not show these to student A)

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    BLACKBERRY SURVEY

    Write five GOOD questions about Blackberry in the table. Do this in pairs. Each student must write the questions on his / her own paper.

    When you have finished, interview other students. Write down their answers.

     

    STUDENT 1

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    STUDENT 2

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    STUDENT 3

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    Q.1.

     

     

     

     

    Q.2.

     

     

     

     

    Q.3.

     

     

     

     

    Q.4.

     

     

     

     

    Q.5.

     

     

     

     

    WRITING 1 – SPEED WRITING

    Write anything about Blackberry for 10 minutes. Show your partner your paper. Correct each other’s work.

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    WRITING 2 – LETTER OF COMPLAINT

    Write a letter to Blackberry. Complain about one of its products. Ask for a refund. Show your partner your paper. Correct each other’s work.

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    WRITING 3 – LETTER OF APOLOGY

    Write a letter of apology to the customer. Explain why you cannot give a refund. Show your partner your letter. Correct each other’s work.

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    HOMEWORK

    1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

    2. INTERNET INFO: Search the Internet and find more information about Blackberry. Talk about what you discover with your partner(s) in the next lesson.

    3. MAGAZINE ARTICLE: Write a magazine article about Blackberry. What have they done recently? What are their plans? Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

    4. BLACKBERRY POSTER Make a poster about Blackberry. Make sure you sell the company to the public.  Show it to your classmates in the next lesson. Give each other feedback on your posters.

    5. MY BLACKBERRY LESSON: Make your own English lesson on Blackberry. Make sure there is a good mix of things to do. Find some good online activities. Teach the class / another group when you have finished.

    6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us / StumbleUpon account, or any other social media tool to get opinions on BlackBerry. Share your findings with the class.

    ANSWERS

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